Purpose – The purpose of this article is to illustrate the management policies behind the success of Swiss product‐manufacturing companies in international competition. Design/methodology/approach – The study included a few multinational corporations as well as a large number of “hidden...

Purpose – The purpose of this paper is to investigate predictors (stated motivation and reported leisure activities) of health travel as opposed to a control group incorporating all other travel of the Swiss resident population, a well‐matured market. Design/methodology/approach – An a...

Zusammenfassung Der Beitrag beschäftigt sich mit der Bedeutung und Bewertung von touristischen Sport-Events zur Beurteilung ihrer Förderwürdigkeit durch die öffentliche Hand. Anhand bestehender Instrumente der Event-Wirkungsforschung und der strategischen Bewertung von Events wurden...

Classified advertisement sites often follow two different approaches to filter classified advertisement data to customers and potential customers. The first approach is to reach out to the broader market, allowing the customers to filter to their target market on the classified website. The...

This article explores the general profile and behavior of tourists coming to Crete, and shows how qualitative, multistate data from a tourist survey can be used in market segmentation research using explanatory factor analysis, confirmatory factor analysis and cluster analysis. The primary...