Zusammenfassung „Hip, Hipper, ‚Hypezig‘ – Alle lieben Leipzig“ (Die ZEIT, 2013). Eine intensive mediale Berichterstattung trifft wiederholt die Aussage, Leipzig sei jetzt „hipper“ als Berlin. Dieser Beitrag behandelt die bislang wissenschaftlich ungeklärte Frage, was eine „hippe...

Purpose – The purpose of this paper is to explore retail format choice among male shoppers, using desired store attributes and shopping orientations as predictors of format choice. Design/methodology/approach – Male shoppers in the USA ( n =560) were surveyed via the internet. Multiple...

Purpose – The purpose of this paper is to explore store choice behaviour of Indian apparel shoppers and analyses the factors influencing their choice of retail formats from an emerging market perspective. Design/methodology/approach – The research draws on a data set of 336 structured...

Sport events have become an important component of many city marketing plans. Media coverage is believed to increase awareness of the host city. This study reports the results of a content analysis of 2002 NCAA Women's Final Four telecasts. Event logos provide the most exposure for the host...

Purpose Gateway cities such as Delhi, Mumbai and Kolkata are central in the tourist experience to India, yet the official government authorities and destination marketing organizations tend to underestimate the potential of these destinations to prospective and returning international tourists....

Purpose The purpose of this paper is to study residents’ ambassadorship and citizenship behaviours and to formulate a conceptual model that incorporates the antecedents of these behaviours. Design/methodology/approach The author collected data from 858 residents of Bangkok, the capital city of...

Purpose – Urban managers increasingly focus on establishing the city as a brand to ensure a competitive force that enables the city to position itself at home and abroad. The purpose of this paper is to analyze the development of city branding from the market orientation of the capital cities...

Purpose City branding has gained popularity as governance strategy. However, the academic underpinning is still poor, and city branding needs a more critical conceptualization, as well as more complex management systems. This paper challenges the use of a “one size fits all” city brand,...

Purpose – This paper aims to answer the following questions: to what extent do city events typify cities and do they yield long‐term effects? Design/methodology/approach – The paper comprises a literature overview of evidence‐based research regarding the impact of city events on...

Image has been found to be one of the important influences in the selection of consumers' choice for visiting and investing in a destination leading to sustainable development. Important determinants of tourism namely, knowledge of destination attractions and image association were employed in...