Purpose: The purpose of this paper is to identify the strategic leveraging goals associated with a portfolio of small-scale events and to analyze their implementation process (actors/tactics: who did what?) in order to propose new leverage typologies through new empirical research evidence....

Purpose: The purpose of this paper is to present and use an event leveraging framework (ELF) to examine processes and challenges when seeking to leverage a sport event to build sport participation. Design/methodology/approach: The study used an action research approach for which the researchers...

Purpose – Some sport event stakeholders now look beyond “impact” to achieving longer‐term, sustainable outcomes. This move away from an ex post , outcomes orientation towards an ex ante , strategic approach refers to the phenomenon of event leveraging. This paper aims to introduce...

Purpose – The purpose of this paper is to examine the spending patterns of non‐local participants and spectators at a medium‐sized international sport event, to segment their spending patterns and consider implications for the quality of each segment's event experience....

One of the most significant innovations to emerge from Sydney's hosting of the 2000 Olympic Games has been the way that Australian tourism organisations have built the Games into their marketing strategies. As the Business Manager Olympic Games for the Australian Tourist Commission, Maggie White...