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Online Gambling Advertising and the Third-Person Effect: A Pilot Study

Griffiths, Mark D.; Guerrero-Solé, Frederic; … - In: International Journal of Cyber Behavior, Psychology and … 7 (2017) 2, pp. 15-30

.g., the home, the workplace, and on the move). Alongside the rise of online gambling, online gambling advertising have spread … of online gambling advertising. More specifically it examined the Third-Person Effect (TPE), and its consequences on … individuals' willingness to support censorship or public service advertising. The findings demonstrate that despite the difference …

Persistent link: https://www.econbiz.de/10012043502

The Communicating and Marketing of Radicalism: A Case Study of ISIS and Cyber Recruitment

McElreath, David H.; Doss, Daniel Adrian; McElreath, Leisa - In: International Journal of Cyber Warfare and Terrorism (IJCWT) 8 (2018) 3, pp. 26-45

This article considers social media as a radicalization venue within the context of terrorism. The 2016 extremist/terrorist attack in Orlando, Florida showed the potential of an ISIS type extremist organization to leverage social media toward a lethal outcome within American society. While the...

Persistent link: https://www.econbiz.de/10012043906

Smart Advertising

Levanov, Alexey; Asmaryan, Albert; Borovik, Irina - In: International Journal of Interdisciplinary … 8 (2016) 4, pp. 16-21

Currently, there is a problem of contextual advertising. Advertisers want to be able to target clearly the audience …, because user experience and revenue depend on the relevance of the displayed ads. Contextual advertising supports much of the … ability to display advertising based on users' interests in real life based on the best techniques of contextual advertising. …

Persistent link: https://www.econbiz.de/10012045944

Emoji in Advertising

Danesi, Marcel - In: International Journal of Semiotics and Visual Rhetoric … 1 (2017) 2, pp. 1-12

and have started tapping into the emotive power of the emoji code since at least 2010. But is emoji advertising truly … of emoji in advertising generally and then it presents a pilot study that aims to assay if such advertising is indeed … ads seem to generate. The use of emoji in advertising is, thus, a field laboratory for gauging where emoji writing is …

Persistent link: https://www.econbiz.de/10012048215

The Face is (Not) Like a Mirror: The Advertising Rhetoric of the Catoptric Metaphor from the Art of Physiognomy to the Science of Facial Expression

Schiller, Devon - In: International Journal of Semiotics and Visual Rhetoric … 1 (2017) 2, pp. 29-54

, the author presents this catoptric metaphor as a specific epistemological trope within the advertising designs that the …

Persistent link: https://www.econbiz.de/10012048217

Persuasive-Pervasive Technology: Rhetorical Strategies in Wearables Advertising

Tham, Jason - In: International Journal of Semiotics and Visual Rhetoric … 2 (2018) 1, pp. 44-72

This article positions wearables advertising within the realm of rhetoric and presents an analysis of rhetorical …

Persistent link: https://www.econbiz.de/10012048222

Microanalysis of an Advertisement Through Semiotic Interpretation: A Study Presenting an Ad Heptameter Schema and its Resourcefulness to Practitioners

Srikrishna, Vasupradha - In: International Journal of Semiotics and Visual Rhetoric … 2 (2018) 2, pp. 57-71

the advertising industry. The article presents a microanalysis of a television commercial, frame by frame, based on … entry point to engage with the advertising content or message. This work presents a theoretical overview of semiotics to … practitioners and is also proposed as a venue for effective partnership between academia and practitioners in advertising. A …

Persistent link: https://www.econbiz.de/10012048230

A Comparative Analysis of the Cyberattacks Against Estonia, the United States, and Ukraine: Exemplifying the Evolution of Internet-Supported Warfare

Boyte, Kenneth J. - In: International Journal of Cyber Warfare and Terrorism (IJCWT) 7 (2017) 2, pp. 54-69

This comparative international case study of cyber warfare provides a context for considering the evolution of cyber technologies as elements of hybrid warfare capable of creating confusion, disrupting communications, and impacting physical infrastructure (such as power grids and satellite-based...

Persistent link: https://www.econbiz.de/10012043887

Medicaid Expansion: Policy Impact on Home and Community-Based Services

Schmeida, Mary; McNeal, Ramona - In: International Journal of Public and Private … 2 (2018) 2, pp. 42-53

U.S. longevity is placing a demand on long-term care services for the impaired and elderly. Medicaid is the primary insurance program in funding costly long-term care for the aged poor. As a major health reform law, the 2010 Patient Protection and Affordable Care Act, Public Law 111-148, gives...

Persistent link: https://www.econbiz.de/10012047163

Barriers to Successful Health Information Exchange Systems in Canada and the USA: A Systematic Review

Almoaber, Basmah; Amyot, Daniel - In: International Journal of Healthcare Information Systems … 12 (2017) 1, pp. 44-63

the USA. Method: A systematic literature review was conducted to examine English-language studies that identified barriers … to HIE in Canada and the USA between 1995 and 2016. Electronic databases, backward searching and expert consultations … these countries. Privacy concerns and a lack of stakeholder buy-in are recurring barriers over time in the USA. Low adoption …

Persistent link: https://www.econbiz.de/10012045202