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Spontaneity and international marketing performance
Souchon, Anne L.; Hughes, Paul; Farrell, Andrew M.; … - In: International Marketing Review 33 (2016) 5, pp. 671-690
Purpose The purpose of this paper is to ascertain how today’s international marketers can perform better on the global scene by harnessing spontaneity. Design/methodology/approach The authors draw on contingency theory to develop a model of the spontaneity – international marketing...
Persistent link: https://www.econbiz.de/10014828354
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Contingencies influencing the effectiveness of acquisition‐based corporate growth and development strategies: the case of ITT, 1920‐1997
Sisaye, Seleshi - In: Leadership & Organization Development Journal 19 (1998) 5, pp. 231-255
“diversification”. A study of the International Telephone and Telegraph Company (ITT) organizational growth strategies from 1920 to … involves absorption, and the political model when organizational growth calls for diversification. A contingency historical …
Persistent link: https://www.econbiz.de/10014923687
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An exploration of organizational factors in new product development success
Kandemir, Destan; Calantone, Roger; Garcia, Rosanna - In: Journal of Business & Industrial Marketing 21 (2006) 5, pp. 300-310
's diversification into international markets. Originality/value – This study provides several guidelines for product managers seeking to … international markets. Understanding the role of market diversification in the NPD project success advances the ability of managers …
Persistent link: https://www.econbiz.de/10014842816
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Foreign expansion strategy and performance
José Mas‐Ruiz, Francisco; Luis Nicolau‐Gonzálbez, Juan - In: International Marketing Review 19 (2002) 4, pp. 348-368
diversification strategy in its expansion into foreign markets, considering certain factors like the market, the product and the …
Persistent link: https://www.econbiz.de/10014827218
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Market Concentration versus Market Diversification and Internationalization: Implications for MNE Performance
Ade Olusoga, S. - In: International Marketing Review 10 (1993) 2
Investigates the influence of market concentration, market diversification and internationalization strategies on the … definitions of market concentration and market diversification, results indicate that market diversification strategy produces … market diversification‐low internationalization strategy performed better than those using market diversification …
Persistent link: https://www.econbiz.de/10014827645
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In‐transit distribution strategy: solution for European factory competitiveness?
Hilletofth, Per; Hilmola, Olli‐Pekka; Claesson, Frida - In: Industrial Management & Data Systems 111 (2011) 1, pp. 20-40
multiple case study from industrial companies having main factory operations in Sweden as well as using a system dynamics … simulation model, and Monte Carlo analysis. These are supported by the second hand data of trade flows between Sweden, and India …
Persistent link: https://www.econbiz.de/10014824290
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Networking when national boundaries dissolve
Elg, Ulf; Johansson, Ulf - In: European Journal of Marketing 30 (1996) 2, pp. 61-74
Managing a set of relationships to other firms is a complex task, since each relationship is likely to have consequences on the other ones. Highlights the co‐ordination of interorganizational ties during a process of internationalization, and the consequences that different types of...
Persistent link: https://www.econbiz.de/10014723157
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International Marketing and Purchasing of Industrial Goods Features of a European Research Project
Cunningham, M.T. - In: European Journal of Marketing 14 (1980) 5/6, pp. 322-338
companies and these are from five European countries, e.g. France, Germany, Italy, Sweden and the UK. Assumes that industrial …
Persistent link: https://www.econbiz.de/10014725067
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When firms mature: keeping the ho-hum at bay and embracing change
TenBrink, Candace; Gelb, Betsy - In: Journal of Business Strategy 38 (2017) 5, pp. 12-17
Purpose This paper aims to offer a research-based assessment of why mature firms in mature industries may struggle to survive. The basic issues explored are major hurdles to the dynamic path that the contingency theory would predict. Design/methodology/approach By examining dozens of studies...
Persistent link: https://www.econbiz.de/10014847186
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PR and conflict: A theoretical review and case study of the 2001 University of Hawaii faculty strike
Kelleher, Tom - In: Journal of Communication Management 8 (2004) 2, pp. 184-196
In April 2001, deadlocked labour negotiations brought all public education in Hawaii to a standstill. This paper reviews theoretical models of public relations and criticism of these models in terms of conflict theory. A case study of the University of Hawaii (UH) faculty strike, including...
Persistent link: https://www.econbiz.de/10014850755