Hartig, Falk - In: Journal of Communication Management 21 (2017) 4, pp. 342-354
attraction. The predicament arises from the dichotomy of presenting a positive image of a country to produce endorsement and … sympathy as well as to attract tourists and investment, while at the same time communicating a negative image to deter … fact that public diplomacy is not only concerned with presenting a positive image of a country and winning hearts and minds …