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Purpose – This paper aims to focus on how corporate and regional identity and image build a framework for stakeholder … identity and image. The approach is qualitative and the data consist of strategic documents and 23 focused interviews conducted … image of the university and the region concerned are among the central determinants of stakeholder interaction. Practical …
Persistent link: https://www.econbiz.de/10014691791
fast developing around a number of interesting image‐based issues in organizational life. Research limitations … “showcase” and inspiration for qualitative researchers in organizations and management studies. Originality/value – This issue … of QROM is the first collection of visual research articles addressing business and management research. The Guest …
Persistent link: https://www.econbiz.de/10014989153
company′s launch of a ew brand and image. Concludes that training of people is fundamental to efficiency and progress, with …
Persistent link: https://www.econbiz.de/10014936581
Zusammenfassung Dieser Beitrag untersucht, inwiefern die Sapir-Whorf- Hypothese, die die Abhängigkeit des Denkens von der Sprache postuliert, einen Erklärungsansatz zur raumsemantischen Konstruktion des touristischen Südens liefern kann. Sie dient als Analyseraster in Verbindung mit...
Persistent link: https://www.econbiz.de/10014624471
Zusammenfassung Die Sozialfigur „Tourist“ genießt sowohl in der akademischen als auch in der populärwissenschaftlichen Literatur mehrheitlich keinen guten Ruf. Die mit ihr verbundenen negativen Konnotationen sind zahlreich und umfassen ebenso Adjektive wie auch Tierbezeichnungen oder...
Persistent link: https://www.econbiz.de/10014624517
points they find relevant for a research program concerning the image within print advertising. Here, ontological and …
Persistent link: https://www.econbiz.de/10012048216
oriented autonomously from other spheres can contribute to a semiotics of the image of self as this is construed interpreting … mistakenly as a literary critic precisely because of this. In this framework, he analyses the signs forming one's own image of …
Persistent link: https://www.econbiz.de/10012048226
a main reason for these firms to start adopting online strategies. Specifically, reputation and image are inherent to … design, the authors find that the influence of reputation, image and social media on e-reputation differs based on the status …
Persistent link: https://www.econbiz.de/10012048458
attraction. The predicament arises from the dichotomy of presenting a positive image of a country to produce endorsement and … sympathy as well as to attract tourists and investment, while at the same time communicating a negative image to deter … fact that public diplomacy is not only concerned with presenting a positive image of a country and winning hearts and minds …
Persistent link: https://www.econbiz.de/10014851190
strategies that are built upon value drivers for green products such as image, status, functionality and brand management through …
Persistent link: https://www.econbiz.de/10014847329