Purpose: Marketing theory and practice is under severe criticism – socialists and the practitioners criticize marketing in its current form which calls for active efforts by marketers to reposition the discipline – making it beneficial to the masses. The Western world is thoroughly...

Purpose – This paper aims to report on research aimed at determining the nature of business strategies employed by micro small and medium-sized street vendors in a local market area in Bangkok. Design/methodology/approach – The research consisted of a longitudinal study of the defined...

The private club industry is undergoing major change as it forges new links with academia in the areas of research, teaching and management development. This bodes well for hospitality management programmes. Indeed, the primary mission of most hospitality programmes in North America includes the...

Institutional skill training—training in institutions organised for that purpose rather than on‐the‐job—was the first of the manpower programmes of the 1960s to be mandated by Congress and applied on a nationwide basis. Its overall goal has been to improve the skills, employability and...

Purpose – This paper seeks to investigate the manner in which a traditional ceremony with a high emotional content is being transformed into a capitalist market industry through a case study of the Thai company Suriya Coffins. Design/methodology/approach – The case study involves a critical...