Purpose – This study aims to address the extent that the deployment of and complementarity between marketing mix and … relationship management capabilities, and these capabilities help to drive new product performance, and the complementarity between … marketing mix, brand management and customer relationship management capabilities and their complementarity as intervening …

significant results, but they did find that group maintenance, group goal achievement behaviors, and their complementarity truly …, including their complementarity, will provide a more accurate prediction of the relation between intrinsic and extrinsic … interaction between the two (their complementarity).  …

paper is to extend the current literature by focusing on SMEs. Using complementarity and knowledge-based theories, this …

Purpose – The paper aims to test and validate the complementarity effects on operational performance of two of the main … by the human resource management (HRM) bundle as an enhancer of the complementarity between JIT and TQM. Design …). Findings – The paper proves the existence of complementarity between JIT and TQM and shows the enabling role of HRM on such …

mergers. The purpose of this paper is to highlight successes from a complementarity-based merger of two institutions in the … findings highlight the success from the complementarity of these institutions. While the two were unique institutions, the … success of the merger was linked to the underlying complementarity issues. Originality/value Using the strategic issues …

expansion. Innovation complementarity is the key in OSW sector. Practical implications Provide insights into how new inter …

organisational innovation. Formal tests for complementarity and substitutability are applied to these types of innovation to assess … of complementarity among different forms of innovation. Out of six possible innovation combinations, three are …

has limited impact. Social implications The paper suggests that the complementarity between GBS and projects …

The concept of coopetition is founded on the complementarity‐based nature of this strategy. However, coopetition … research has devoted relatively little attention to complementarity issues and their impact on coopetition results. By bridging …