For countless centuries leaders have used external threats as a way of unifying their populations. In these currently troubled times, political marketers can be tempted to take the easy option of following (or even stimulating) uninformed emotion among their voters rather than assuming moral and...

The proportion of British voters who delay making their voting choice until the general election campaign is under way now make up nearly one quarter of the electorate. This large and electorally volatile group have the potential to determine the election result. However, because late deciders...

Purpose – The purpose of this paper is to investigate conditions under which voters’ comparison of relative performance between adjacent jurisdictions can help reduce rent‐seeking by politicians. Design/methodology/approach – A theoretical model was developed to examine the effectiveness...

Purpose – The purpose of this study is to investigate ways in which the performance management at different school management levels contributes to the performance of public schools in the Estonian general education system. Design/methodology/approach – The study is based on the balanced...

Purpose The purpose of this paper is to examine Kikkoman’s corporate social responsibility (CSR) communication with public schools associated with a new food education law in Japan. It describes how an internationally recognized soy sauce maker, Kikkoman, effectively entered a previously...

Purpose – This qualitative research aims to examine through their voices, why Japanese teachers who invited corporate lessons into their classrooms first became involved with business people and how their perceptions towards business may have changed. Design/methodology/approach – Out of 275...