This article reviews methods to the development of a decision support system (DSS) solution for small business owners/managers. The main objective of designing the DSS artefact is to support the strategic decision-making for achieving competitive advantages in the business-to-consumer (B2C)...

Previous studies are inconsistent in their findings about the relationship between external involvement and performance. The authors attribute this inconsistency to the misfit between external involvement and business environment. Drawing the concept of fit between information processing...

Data mining has been gaining attention with the complex business environments, as a rapid increase of data volume and the ubiquitous nature of data in this age of the internet and social media. Organizations are interested in making informed decisions with a complete set of data including...

Increasing competition in the market causes continued pressures for many companies to control or reduce costs. This has led to various responses by companies to seek more efficient operating models, in which the location where activities are performed has become a key determinant. The fast pace...

Purpose – What effect do different business environments, caused primarily by changes in GDP, have on property management of growth firms? Design/methodology/approach – This paper investigates the dynamic effects of two successive periods on property management variables with data from 387...

Purpose This paper aims to explore how color-based visual sensation affects people’s judgment of other people and their environment. The authors focus primarily on uncovering the causal mechanism in which such effect is mediated by warmth stereotype. Design/methodology/approach The authors...

Public relations practitioners continue to lament the fact that their contribution to management is not taken seriously nor given sufficient weight. This paper examines some of the obstacles to management acceptance of public relations’ contribution to important management tasks. The paper...

This paper explores the role which the public relations function can play in assisting organisations to manage their interface with the environment and, in particular, with their key stakeholders. The paper examines the conceptual arguments concerning the importance of the boundary‐spanning...

Purpose – Aims to examine the influence exerted by two key actors – sales person and sales manager – on the salesforce control system used by high‐tech industries. First, since these industries evolve in a highly turbulent environment, external conditions can be expected to modify the...

Purpose – This paper aims to provide a strategic review of the marketing function for a Cypriot company operating in the liquid food packaging industry (for reasons of confidentiality the name of the company is withheld). The paper focuses on the dairy market, where the company does not have a...