This paper verifies the adequacy of perceived quality measurement instruments by comparing the SERVPERF and EP methods …. After a discussion of the differences between the two methods, a quality perception measurement instrument for the company …‐multimethod matrix using the structural equation model methodology. Results indicate that SERVPERF has greater reliability, greater …

Inadequate measurement capability can place a heavy burden of implicit costs on manufacturers – even drive them out of … must ensure a high level of precision in measurements, often to as much as a millionth of an inch. In seeking such high … levels of precision, measurement laboratories often use traceability as a key precision criterion. Two comprehensive sets of …

, namely: face validity, internal consistency reliability and uni‐dimensionality. Such a measurement instrument can then be …/practice construct. Employs a standard procedure to create a measurement instrument comprising 14 measurement scales, with the number of … constituent measurement items ranging from one to four, that correspond to the 14 dimensions underlying the SPC implementation …

scholars regarding possible sources of differences in reliability coefficients, using cross-sectional data from Japan and … collectivist values. Convenience sampling and the same method of survey administration, personal interviews by trained interviewers … provide some results in line with the hypotheses, but they raise additional concerns about the possible sources of measurement …

measurement, called C‐OAR‐SE. Design/methodology approach – The comparison of the two procedures is by rational argument and forms …” constructs and for the first‐order components of “abstract” constructs; abandonment of the “reflective” measurement model, along … leading the necessary marketing measurement revolution.  …

measurement scale to assess firm-wide IMC. Design/methodology/approach This paper is based on a multistage research design … validation. Second, a pilot study ( n = 39) enabled us to purify the measurement tool. Third, the data gathered via an online … the firm-wide IMC scale, a 25-item Likert-format measure exhibiting adequate dimensionality, reliability and construct …

/value This paper demonstrates that the justification for scale purification needs to be driven by reliability, validity and …

barriers that undermine women farmers’ participation in the agrarian economy in Malawi. Design/methodology/approach – Key … informant interviews were conducted with 17 stakeholders from across relevant governmental departments, non … the country as a whole, and more systematic study of FOs in Malawi is warranted to determine the generalisability of …

A successful project in Malawi designed to provide a viable method of short‐haul transport, in rural areas with poor …

study examines the equivalence of core marketing concepts based on interviews of 459 marketing managers from Kenya, Nigeria …Establishing the validity and measurement equivalence of core marketing concepts in the emerging market economies of …. However, measurement equivalence issues are rarely addressed in studies of marketing practices in Africa. Accordingly, this …