Presents the results of an empirical study of the activities of US multinationals manufacturing in Scotland. Provides an examination of the aspects of strategies for market entry and development. Concentrates specifically on market planning issues, providing data illustrating some of the...

Introduction Industrial holding companies continue to play an important role in the development of many Western style economies. These institutions take a wide variety of forms to accomplish their principal objective, namely the control and management of multi‐company systems which normally...

Purpose This paper aims to estimate the welfare effects for Ethiopian coffee producers from eliminating coffee price volatility. Design/methodology/approach To estimate volatility, the generalised autoregressive conditional heteroskedasticity technique is applied to monthly coffee prices in...

Considers the policies adopted with regard to the import car marketing strategy from East Europe. Looks at the success achieved by two car producers, and presents empirical evidence from an extensive market‐research study in order to examine the type of purchasing decision most open to...

Proposes that marketing efficiency is an area of enquiry that is both simultaneously ignored by marketing researchers, yet frequently referred to by implications. Reviews the existing measure of evaluation relating to a total assessment of the company in the marketplace. Concludes that much of...

Outlines the major developments in methodology and analysis applied to location by geographers in recent years and reviews the literature on this topic – assessing the principal contributions and suggesting some possible lines for follow up by marketing analysts. Concerns itself with retail...

Product development problems in many organizations appear to stem from the basic dilemma of all innovators, namely the extent to which the product change process can be successfully formalized by the erection of organizational and planning structures. Invariably the complex range of endogenous...

Against a background of little published information on the strategies of East European producers, this article examines some of the overall objectives of such trade and offers a partial test of their effectiveness in one market area. Based on an empirical study undertaken for two car producers,...

Highlights the dearth of research on the range of issues surrounding the international environment and the impact on international marketing. Such issues concern trade and investment liberalization and protectionism, the role of multilateral institutions and the NGOs, and country, sector and...