southern Germany. Findings – Cluster analysis of the data resulted in ten different consumption style segments. Additionally … development and innovation activities. Originality/value – A new approach for consumer segmentation is developed within the paper … and tested in a field study in Germany. A new acceptance simulator tool uses conjoint data innovatively to gather deeper …

Purpose – Market strategies and technology strategies are two sides of the same coin that drive innovation efforts …. This paper argues that combining them as a balanced force is crucial for innovation performance. Design …/methodology/approach – Using an inductive case study with in-depth interviews, the authors analyze a highly successful innovation process in a high …

Germany. Specifically, the paper consider this adoption as perceived by luxury German wine producers in three wine regions … regions in Germany. In addition, this study employed the case study approach. Future research could use large sample … several implications for small to medium‐sized wine producers in Germany.  …

). The purpose of this paper is to find successful innovation processes of SMEs on the one hand, and to reveal starting … high-performing innovation processes, whose NPD processes the authors took as best practice examples. The authors then used … processes, which allowed for an accelerated innovation process. Research limitations/implications – Due to the qualitative …

Much has been written recently about Germany’s prevailing economic problems, but the emphasis has been placed on … are numerous problems with respect to German management, which are unquestionably major contributory factors to Germany … system of corporate governance, lack of innovation and finally, corruption and fraud. Some means of achieving a turnaround …

manufacturers. Design/methodology/approach – The research is based on interviews with industrial actors in Germany’s car industry … production. While German managers act at an enterprise level, a structural force has been responsible for the success of Germany …’s post‐WW II manufacturing. Germany’s collective bargaining structure removed wage and working‐time bargaining from local …