Purpose – The purpose of this paper is to determine what can cause dislike of an advertisement's message in Asia. Television commercials were looked at specifically to provide an insight into the construct of advertising dislikeability and how it affects purchase intention and purchase...

Purpose The purpose of this paper is to discuss and test the combined effects of openness to experience (OE) and power, and the moderator effects of social norms (SN) and perceived resources on the choice of luxury attributes for branded products in Vietnam. Design/methodology/approach Based on...

Purpose – The purpose of this paper is to explain the emergence of non‐cooperative behaviour after the economic transition in Estonia. Design/methodology/approach – The paper uses a combined research design, in that evolutionary game theory and network segregation models are enriched with...

Purpose – Building on reciprocity and crossover theory, this paper aims to examine how mood crossover from one partner in a relational dyad influences the likelihood of reciprocal mood crossover from the other partner. Design/methodology/approach – Using a survey sample of 180 dual‐career...

Purpose – The purpose of this paper is to address corporate governance structures. Effective corporate governance can lead to managerial excellence but managerial ethical excellence does not always exist without effective corporate governance. Embedded in both effective corporate governance...

Purpose – The aim of this study is to apply the concept of social norm dynamics to explain how corporate governance soft law is enforced. Design/methodology/approach – Using data of German listed stock companies and of economic media coverage between 2001 and 2010, the authors observe the...

Purpose – The purpose of this paper is to examine the body of cross‐disciplinary literature on corporate social responsibility (CSR), organizational structure, and organizational culture. The author suggests that the issue of social responsibility is a phenomenon both external and internal...

Purpose – The purpose of this paper is to understand the factors that influence attitudes toward counterfeits, and the intention to purchase these illegal products in a Muslim country. Design/methodology/approach – In total, 401 participants completed a questionnaire that contained 41...

Purpose – The purpose of this paper is to address an under‐researched issue in marketing, atypical consumption behaviours. More particularly it focuses on the deviant behaviours of consumers in a commercial or consumption situation and on their reactions in regard to the market system....