Purpose – This paper aims to provide a personal perspective on the extent to which business schools have globalized what they teach and to make content‐ and process‐related suggestions about how to make further progress. Design/methodology/approach – The paper provides a mixture of...

Purpose – The paper aims to look at the sustained differences among countries in devising and evaluating marketing strategies. Design/methodology/approach – The paper uses the example of football to illustrate this view of globalization. Findings – The paper finds that border‐crossing...

In March 2004, following a five-year investigation, the European Commission found Microsoft liable for illegally tying the Windows Media Player to the Windows operating system. This Column evaluates the antitrust issues and the proposed remedy. What is remarkable is that the remedy eliminates...