Lee, Sang‐Gun; Trimi, Silvana; Kim, Changsoo - In: Industrial Management & Data Systems 113 (2013) 6, pp. 772-799
' adoption behavior due to the innovation and the imitation effects. Findings – The innovation effect is more influential for … innovators and opinion leaders than it is for all adopters. However, it diminishes as time passes. Conversely, the imitation … effect becomes a more powerful factor for the early majority, late majority and laggards. The imitation effect in the ICT …