Mullner, Ross; Chung, Kyusuk - In: Journal of Consumer Marketing 19 (2002) 7, pp. 614-618
Data from the American Hospital Association’s Annual Survey of Hospitals, which are used to produce the AHA Guide …, Hospital Statistics, and other data products, are widely used by hospital administrators, academic researchers, and healthcare … marketers. Although they are widely used, many who use data from the survey are unaware of their limitations and problems. Such …