Newton, Sandra K.; Nowak, Linda I.; Kelkar, Mayuresh - In: International Journal of Wine Business Research 30 (2018) 3, pp. 309-330
Purpose: The purpose of this study is to investigate the range of explanations for why wine club members defect and move on. Design/methodology/approach: This quantitative research study uses data from US wine consumers, gathered through an online survey of 399 former wine club members who had...
