Purpose: The purpose of this paper is to examine the effect of the interpretation strategy of cultural mixing on consumers’ evaluations of global brands that incorporate local cultural elements. Specifically, this paper examines whether a property interpretation and a relational...

Visual hand gesture interaction is one of the main ways of human-computer interaction, and provides users more interactive degrees of freedom and more realistic interactive experience. Authors present a hybrid model based on SVM-LSTM, and design a three-dimensional dynamic gesture interaction...

Purpose: The purpose of this paper is to examine the contradictory effect of coldness in advertisement and brand logo design. Design/methodology/approach: The authors conduct four experiments to test the influences of coldness on consumers’ attitude. In the first two experiments, the...

Purpose: The purpose of this paper is to investigate the effect of board human capital diversity on corporate innovation. Moreover, it examines the moderating effect of internal social capital on the relationship between board human capital diversity and corporate innovation....

Purpose: The purpose of this paper is to construct a two-stage risk management framework for international construction projects based on the meta-network analysis (MNA) approach. A plethora of international construction studies seems to assume risks as independent and therefore, risk...