Purpose: Recent tourism research has adopted social media analytics (SMA) to examine tourism destination image (TDI) and gain timely insights for marketing purposes. Comparing the methodologies of SMA and intercept surveys would provide a more in-depth understanding of both methodologies and a...

Purpose: The purpose of this paper is to review the impact electronic word-of-mouth (eWOM) has had on the hospitality and tourism industry and discuss the changes that will affect its future. The paper’s touchpoint is the authors’ earlier paper (Litvin et al., 2008), which proposed that...

Purpose: With the growing online review manipulation and fake reviews in the hospitality industry, it is not uncommon that a consumer encounters disconfirmation when comparing the existing online reviews with his/her own product or service evaluation. The purpose of this study is to investigate...

Purpose: Online review bias research has predominantly focused on self-selection biases on the user’s side. By collecting online reviews from multiple platforms and examining their biases in the unique digital environment of “Chinanet,” this paper aims to shed new light on the multiple...

Purpose: Destinations wishing to exploit their natural resources, such as wetlands, for tourism development are wise to reach consensus among their community’s stakeholders on the policies and practices needed to sustainably manage tourism development and activities in their fragile natural...