Purpose: One popular method to assess discriminant validity in structural equation modeling is the heterotrait-monotrait ratio of correlations (HTMT). However, the HTMT assumes tau-equivalent measurement models, which are unlikely to hold for most empirical studies. To relax this assumption,...

Purpose The purpose of this paper is to provide a systematic overview with guidelines how to use partial least squares (PLS) path modeling in longitudinal studies. Practical examples from a study of the acceptance of battery electric vehicles (BEVs) in corporate fleets are used for demonstration...

Purpose – Much research has been dedicated to the screening of new product ideas. Far less is known, however, about how to select the most promising new service ideas. Moreover, the specific characteristics of business services are rarely taken into account. This paper aims to investigate this...