Purpose: The unavailability and inadequate use of cashew seedlings for propagation are part of the challenges facing the cashew sub-sector in Ghana. However, promoting investment into cashew seedling production should be based on the analysis of the profitability and viability of such a venture...

Purpose: This study examined consumer preference and willingness to pay a premium price for indigenous chicken products in Ghana. Design/methodology/approach: Data were obtained from 240 consumers in Ghana through the administration of a structured questionnaire. Probit regression was used to...

Purpose: Rooted in the social identity theory (SIT), the study analysed the effect of consumer ethnocentrism as well as other factors on the purchase of labelled regional agricultural products together with the readiness to purchase the labelled regional products at a premium price in Germany....