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Maravilhas, Sérgio - In: International Journal of Organizational and Collective … 6 (2016) 4, pp. 19-44

Social Media intelligence allow the knowledge of competitor's moves and the analysis of trends from the communications exchanged in the networks of individual consumers, making it easy for companies to develop solutions according to their clients and prospects desires. There are several...

Persistent link: https://www.econbiz.de/10012046754

Consumption Value and Social Capital on Sense of Virtual Community Toward Value of Co-Created Information

Chang, Hsin Hsin; Wong, Kit Hong; Eng, Cheng Joo; Chen, … - In: Journal of Organizational and End User Computing (JOEUC) 30 (2018) 1, pp. 44-65

The proliferation of virtual community (VC) has considerably and positively influenced the dissemination of information, however, in what sense that VC members will contribute and co-create value to a VC information needs further discussion. Based on the consumption value (social value,...

Persistent link: https://www.econbiz.de/10012049241

Warranty as an Effective Strategy for Remanufactured Product

Liao, Bifeng; Li, Bangyi - In: International Journal of Information Systems and Supply … 9 (2016) 1, pp. 41-57

Consumers cannot fully evaluate the product quality before purchase. To reduce consumer risk, some manufacturers offer consumer warranty. Up to now, there are many studies investigating this role, but they seldom consider from the perspective of consumer utility. Consumers view remanufactured...

Persistent link: https://www.econbiz.de/10012045785

Warranty as an Effective Strategy for Remanufactured Product

Liao, Bifeng; Li, Bangyi - In: International Journal of Information Systems and Supply … 9 (2016) 3, pp. 83-98

Persistent link: https://www.econbiz.de/10012045795

E-Satisfaction and E-Loyalty: Two Main Consequences of Online Buying Attributes

Kushwaha, Gyaneshwar Singh; Kaushal, Mukesh - In: International Journal of Online Marketing (IJOM) 6 (2016) 4, pp. 36-53

The aim of this study is to examine the effect of most important factors of online shopping such as brand, price, and … confirm the conceptual model proposed in the research. The results indicate that Indian consumers are still price sensitive … comparatively to the impact of brand, price and service quality on Indian customer e-satisfaction and e-loyalty. The study shows …

Persistent link: https://www.econbiz.de/10012046808

Keeping Adult Education in the Mix: Using the Marketing Mix to Foster Viable and Sustainable Graduate Programs for Adult Learners

Taylor, Jonathan E.; Andrews, Josie L. - In: International Journal of Technology and Educational … 7 (2017) 1, pp. 26-37

Generally, educators dislike marketing their programs and have traditionally operated on a “build it and they will come” principle. This method is potentially jeopardizing the sustainability of adult education graduate programs throughout the United States, resulting in some graduate...

Persistent link: https://www.econbiz.de/10012048409

Social Networking and Local Controversies: The Construction of Rhetorical Devices in the Hazelnut Market in Turkey

Bilbil, Ebru Tekin - In: International Journal of Virtual Communities and Social … 9 (2017) 3, pp. 15-28

Based on the components of new media, this article focuses on the intersection between communication networks and content (media) through personal connections and cable/interactive television. First, it analyzes how connections through social networking as a communication and power maintenance...

Persistent link: https://www.econbiz.de/10012048586

Drobisch’s Legacy to Price Statistics

Auer, Ludwig von - In: Jahrbücher für Nationalökonomie und Statistik 230 (2010) 6, pp. 673-689

price index theory made by Moritz Wilhelm Drobisch (1802-1896), a German mathematician and philosopher at the Universita¨ t … devised the well-known price indices that presently carry their names. Moritz Wilhelm Drobisch was the first to publish them …, which he regarded as superior to all other price index formulas. This paper contains a description of his pioneering …

Persistent link: https://www.econbiz.de/10014609311