Rowlands, Ian H.; Parker, Paul; Scott, Daniel - In: Journal of Consumer Marketing 19 (2002) 2, pp. 112-129
This study examines the relationship between consumers’ perceptions of the environmental impact of different energy …‐friendly means). Those developing green power products can choose to include any number of energy resources in their offerings. Given …) premium for green power were found for three of 11 energy resources investigated – namely, nuclear power, large …