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Moderating Loss Aversion : Loss Aversion Has Moderators, But Reports of its Death are Greatly Exaggerated
Mrkva, Kellen
;
Johnson, Eric J.
;
Gächter, Simon
; …
- In:
Journal of Consumer Psychology
30
(
2020
)
3
,
pp. 407-428
Persistent link: https://www.econbiz.de/10012189371
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