Purpose – The purpose of this paper is to analyze the effectiveness of one of the more widespread techniques for personnel development and training: coaching. This technique in the business context entails boosting of a manager's capabilities so as to improve business results through a...

The aim of this article is to assess the factors influencing the use of e-commerce by small enterprises in Nigeria. The study adopts a qualitative methodology which involves in-depth, semi-structured interviews and direct observation in order to derive answers to such questions as ‘why' the...

Abstract Seit mehr als fünfzehn Jahren bemüht sich die gesetzliche Unfallversicherung mit erheblichem Aufwand, Kleinuntemehmen durch „alternative Betreuungsmodelle“ für einen systematischen betrieblichen Arbeitsschutz zu gewinnen. Die Akzeptanz der Modelle ist jedoch gering und ihre...

Purpose – The purpose of this paper is to examine how the current trends in B2B loyalty, technology and analytics can aid marketers in creating profitable relationships with small business owners by exploring their consumer mind. Design/methodology/approach – This approach takes the form of...

Purpose – Sets out to nvestigate the adoption of and application of the market orientation concept within the small business sector using Michigan, USA, as a study setting. Design/methodology/approach – Following a literature review, a pilot study involving face‐to‐face interviews with...

Purpose – The purpose of this paper is to investigate the role of market orientation for small manufacturers vying to be suppliers in the mass retail marketplace. It examines the mediating effect of product‐related factors (market readiness and market level) on the market...

Purpose – The literature holds few contributions regarding purchasing practices of small companies, despite the impressive size of this customer segment. Hence, this paper seeks to identify the purchasing orientation of small company owners. Design/methodology/approach – The study applies an...

Purpose – This paper aims to explore current management attitudes towards benchmarking and its implementation within small business‐to‐business service firms in order to enhance a deeper understanding of benchmarking within such contexts. Design/methodology/approach – The paper uses...

Purpose This study aims to assess the relationship between entrepreneurial orientation (EO) and development culture and the role of willingness-to-change in this relationship and analyzes their effect on new product exploration in small enterprises. Design/methodology/approach A model based on...

Purpose – The purpose of this paper is to examine how innovation and entrepreneurial orientation (EO) affect organizational performance on quality in Asian small enterprise context. Design/methodology/approach – Drawing from the strategic management literature, we hypothesize and test the...