Román, Sergio; Ruiz, Salvador; Luis Munuera, José - In: European Journal of Marketing 36 (2002) 11/12, pp. 1344-1366
, and sales training seems to moderate the relationship between sales force performance and effectiveness. Managerial …This study examines the effects of sales training on sales force performance and customer orientation in the context of … as a means of increasing sales performance. However, more training investment does not imply higher levels of customer …