Scaramanga, Marinda - In: Journal of Place Management and Development 5 (2012) 1, pp. 70-80
branding strategy? On one hand, the paper points out the powerful advantages while using art(s) and culture‐based activities to … relationship between culture and place branding. The inspiration to redact this paper was drawn from the inadequacy of literature … and attempts to introduce the theoretical framework linking these two fields by asking: how do we define culture within …