Zerfass, Ansgar; Verčič, Dejan; Volk, Sophia Charlotte - In: Corporate Communications: An International Journal 22 (2017) 1, pp. 2-18
Purpose The purpose of this paper is to examine the status quo of communication evaluation and measurement practices in … argues that the challenge to conduct reliable measurement is threefold: first, communication professionals have to understand … conducted to research prerequisites, implementation and benefits of communication measurement and compare practices across types …