Purpose – The purpose of this paper is to discuss the development of high‐tech industry and the dynamics of technological learning, innovation, entrepreneurship in China through the telecom‐equipment industry. Design/methodology/approach – The paper derives a number of research...

Purpose: Despite the growing research regarding consumer luxury value perception and their influence on luxury consumption behavior in different cultural contexts, there is little research investigating the cultural variation toward luxury within different generations in a given society. The...

Purpose: This study examines the impact of narcissism on young luxury consumers' preferences for quiet versus loud luxury products in China and the United States. As young consumers are increasingly becoming the bedrock of global luxury growth, it is imperative for marketing researchers and...

Purpose – More than ever, as far as legislation permits, long‐haul airlines tend to group in alliances. This paper examines the historic developments of two alliances in terms of their potential for increasing profitability of individual airlines. Design/methodology/approach – Fourteen...

Purpose – Resource‐and knowledge‐based authors claim that firms should focus on the creation and accumulation of knowledge‐based competencies in order to yield long‐term survival. Several authors have emphasized the added value of alliance relationships in the knowledge development and...

Purpose – This research aims to demonstrate that most of the current Sino‐foreign joint ventures are exogamic partnerships and to analyze the resources pooled by allies in Sino‐foreign joint ventures, the objectives pursued by each ally and how this mix has evolved since the first days of...