Sweeney, Jillian C.; Plewa, Carolin; Zurbruegg, Ralf - In: European Journal of Marketing 52 (2018) 5/6, pp. 1084-1106
Purpose: This paper aims to advance research and practice on value, and more specifically value-in-use, by enhancing knowledge of not only positive but also negative value-in-use facets in a complex relational context, developing a psychometrically sound measure of these facets and evaluating...