Purpose – The purpose of this study is to explore factors that affect green purchasing behaviour (GPB) of young Indian consumers. Design/methodology/approach – A total of 161 young Indian consumers between age group of 15 and 18 years residing in northern region of the country were surveyed...

Purpose – This study aims to discuss the impact that environmental consciousness and green intellectual capital had on competitive advantage. The study adopted green intellectual capital as an intervening variable to gain insight into how environmental consciousness indirectly affects...

Purpose – This study aims to develop an original framework of green intellectual capital to explore the positive effect of corporate social responsibility (CSR) on green intellectual capital through the partial mediator ‐ environmental consciousness. Design/methodology/approach – This...

Purpose – The purpose of this paper is to understand the effect of antecedents like environmental consciousness and cosmopolitanism (COS) on organic food purchase intention (OFPI) with the possible mediation of opinion seeking (OS) and opinion leadership (OL). Design/methodology/approach – A...

Purpose – The paper attempts to investigate the term “environmental consciousness” and identify the underlying components of environmental consciousness and its antecedents. Also, to propose the framework explaining the linkage between environmental consciousness, its antecedents,...

Purpose – Several factors are known to influence donations to university athletic departments including previous donations and university affiliation. This research aims to build on prior work by examining whether a university's environmental management initiatives can also influence donor...

Purpose The purpose of this paper is to investigate the activities of environmental consciousness from socio-psychographic perspectives and hence evaluates its effect on brand equity through intervening elements of environmental attributes (EAt). It further attempts to research the effect of the...

The article deals with the environmental consciousness emerged from the 1970's onwards, and with subsequent change in the ideology of city planning. The focus is on the development of urban conservation methods and on the maintenance of the built environment, which have marked a decisive shift...

Purpose Switching to green energy is a crucial step in achieving carbon neutrality. This study aims to explore what motivates people to use green energy and how much more people are willing to pay for green energy. Design/methodology/approach Grounded on the value–attitude–intention...