Showing 1 - 10 of 24
Persistent link: https://www.econbiz.de/10012065713
Purpose: Based on the literature on information security (InfoSec) education and uses and gratifications theory, the purpose of this paper is to propose and test a research model to examine the impact of InfoSec education on social media usage. Design/methodology/approach: The authors employed...
Persistent link: https://www.econbiz.de/10012065729
Purpose: The purpose of this paper is to examine how incidental emotions interact with brand concepts that are represented as human values to influence consumers’ attitude toward brands. It also explores the effect of construal level on such interactional effect. Design/methodology/approach:...
Persistent link: https://www.econbiz.de/10012065810
Purpose: The purpose of this paper is to reflect on the review paper by Strizhakova and Coulter (“Consumer cultural identity: local and global cultural identities and measurement implications”) and offer several observations that extend the discussion into new territory....
Persistent link: https://www.econbiz.de/10012072529
Purpose: This paper aims to provide an integrative review on nation branding literature and to identify new avenues for future research on embedding nation equity into commercial brands. Design/methodology/approach: Integrative review and analysis with conceptual development and future research...
Persistent link: https://www.econbiz.de/10012277029
Persistent link: https://www.econbiz.de/10012087801
Purpose: The purpose of this paper is to investigate the mechanism how the platform obtains and uses undisclosed information to determine individual borrowers’ credit score and to examine the effectiveness of credit scoring in predicting default. The motivation stems from the fact that there...
Persistent link: https://www.econbiz.de/10012067125
Persistent link: https://www.econbiz.de/10012536422
Purpose: The purpose of this paper is to revisit the dynamic linkages between the US and the national securitized real estate markets of each of the nine Asian-Pacific (APAC) economies in time-frequency domain. Design/methodology/approach: Wavelet decomposition via multi-resolution analysis is...
Persistent link: https://www.econbiz.de/10012076845
Persistent link: https://www.econbiz.de/10012081737