Purpose – China is undergoing a radical change as the forces of industrialization and modernization transform its … individualism and hedonism thrive. The goal of this research is to understand attitudes towards money in China and how these … show that attitudes towards money in China are not monolithic; instead there are variations among young Chinese …

making of Chinese immigrant families in New Zealand, and in Chinese families living in China. Design … within the family than their peers in Chinese families living in China. Research limitations/implications – The research used … empirically demonstrates that Chinese parents living in China and Chinese immigrant parents living in New Zealand perceive their …

cities in coastal China) answered a self‐administered questionnaire. Findings – Money attitudes were found to significantly …. Research limitations/implications – The data were collected in two major cities in the coastal region of China. Given the … differences between coastal and inland China, caution must be taken when generalizing the research results to young consumers from …

focusing on youth, an Australian study ( n =244) first augmented TPB with descriptive norm. A Singapore study ( n =415 … firms should reach youth through their peers. With youth social pressure may be influential, particularly with hedonic … targeting youth may not work. Originality/value – The study extends academic knowledge on the relationships between norms and …

purchasing behaviour in the youth market. Findings – The research indicated that value brands are likely to play an increasingly …

and ecologically diverse youth segment in a rapidly changing retail banking sector such as Malaysia. Design … motivational goals for Malaysian youth when making e‐channels choices. Findings – This study generates empirical evidence which … for marketing practice even where diverse youth segments are concerned. Originality/value – This study is the first that …

This paper looks at “dance” or “rave”, a phenomenon usually associated with youth culture. It suggests that there is a … commodification of a sub‐cultural movement. It suggests that youth‐related activities are migrating up the age scale and draws on the …