Verdurme, Annelies; Viaene, Jacques - In: Qualitative Market Research: An International Journal 6 (2003) 2, pp. 95-110
The aim of this research is, first, to explore consumer beliefs, attitudes and purchase intentions with regard to genetically modified (GM) food and second, based on this exploration, to develop a hypothetical model which can explain and predict consumer attitudes and purchase intentions with...