Fullerton, Ronald A. - In: European Business Review 21 (2009) 1, pp. 92-104
, segmentation was clearly discussed from the late 1920s. The purpose of this paper is to show how marketing thought in Germany and … behavior. Much of what later became known as Motivation Research, or example, was pioneered in Germany and Austria before 1934 … is that marketing thought can be weakened by political and economic conditions, as Germany and Austria painfully …