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Purpose – This paper seeks to provide a brief overview of what is business history as an academic discipline, with some reflection about its evolutionary patterns and heuristic value in other fields, as for instance, management studies. A peculiar and increasingly practised subfield of...
Persistent link: https://www.econbiz.de/10014864873
, segmentation was clearly discussed from the late 1920s. The purpose of this paper is to show how marketing thought in Germany and … behavior. Much of what later became known as Motivation Research, or example, was pioneered in Germany and Austria before 1934 … is that marketing thought can be weakened by political and economic conditions, as Germany and Austria painfully …
Persistent link: https://www.econbiz.de/10014713311
Persistent link: https://www.econbiz.de/10014713959
people across Germany. In 2009 they interviewed 30 people with almost identical socio‐demographic characteristics, to assure …
Persistent link: https://www.econbiz.de/10014864875
Purpose – Most advisors to family business clients come from the legal, accountancy or business advisory professions. Their training, experience and knowledge come from a technical/transactional perspective and often takes a silo approach to the issue(s) facing the client. The purpose of this...
Persistent link: https://www.econbiz.de/10014864877
Purpose – This paper seeks to uncover why and how the combination of family and company history in family businesses implies idiosyncratic opportunities in the process to uncover, activate, and nurture heritage‐based corporate identities and brands. Design/methodology/approach – The...
Persistent link: https://www.econbiz.de/10014691924
Germany (FRG) during the period 1982-1991. Major findings of this paper are as follows: 1) With the aggregated trade data, the …
Persistent link: https://www.econbiz.de/10014608598
production plant in a foreign country that produces goods similar to those produced in Germany (i. e. is a horizontally …
Persistent link: https://www.econbiz.de/10014608629
policy on prices, consumption and trade in Germany within a theoretical and quantitative analysis; (ii) to elaborate the … less the case for Germany, given the allocation of import licences in the European banana trade and the common financial … Bananenmarktordnung auf Preisbildung, Verbrauch und Handel in Deutschland im Rahmen einer theoretischen und empirischen Analyse …
Persistent link: https://www.econbiz.de/10014608652
funds in Germany. Though quite aged, the data used is the youngest appropriate dataset available. Neither of the simulation …
Persistent link: https://www.econbiz.de/10014608658