Purpose The purpose of this paper is to analyze the extent to which major US airlines respond to one another in quality of service improvements. Design/methodology/approach Utilizing monthly data, the authors estimate a five-equation vector autoregressive model to determine which airline leads...

Introduction The transformation function for two‐sector production models has been used extensively in the international trade and general equilibrium literature. It has been derived both graphically and mathematically from individual sector production functions that are assumed to be linearly...

Time is an important determinant of factor demand and supply elasticities in producer theory. The typical textbook distinction between the short‐run and the long‐run focuses upon the ability of the decision‐maker to adjust fixed factors. Indeed, the length of the firm's planning horizon...

This paper presents rankings of economics journals taken from a recent survey of economics department heads. Different rankings were derived for those with different research areas and those associated with different types of academic institutions. It was found that rankings were quite similar...

Purpose: Universities are increasingly encountering high levels of national and international competition. In order for universities to continue with their business success and expansion, they have relied on developing and maintaining a differentiated brand identity by improving their branding...

Purpose: This paper aims to explore the influence of four types of imagery stimuli (i.e. visual, olfactory, gustatory and auditory) on food craving intensity based on the Elaborated Intrusion theory and the central role of mental imagery in the food craving experience. The roles of overall...

Purpose: The purpose of this study is to examine the effect of country affinity, ethnocentrism and product quality judgment on self-brand connection regarding both domestic and foreign brands. Design/methodology/approach: The study involved an online experiment and was conducted using online...

Purpose: The purpose of this study was to explore the impact of self-related traits on consumer self-brand connection (SBC) and communal-brand connection (CBC) in public vs private consumption. Marketing practitioners will benefit by understanding the consumer traits that can be triggered and...

Purpose – This paper aims to show that high ethnic identifying Hispanics and Whites pursue different routes discussed in the Elaboration Likelihood Model when processing single meaning versus polysemous slogan ads. The authors found that high ethnic identifying Hispanics used the peripheral...

Purpose – The study seeks to examine two variables of interest to marketers in the area of services advertising, ethnicity and service involvement. The goal of this study is to investigate the relative effectiveness of ethnic‐targeting in services advertising, specifically,...