. They run experiments on 6144 pages crawled through Google, and measure the performance of their algorithm under different …

This article describes how although the internet has become a significant platform for the advancement of marketing … internet marketing in developing countries, specifically in the Middle East area, and more particularly in Iran. Previous … studies investigated internet marketing adoption and acceptance extensively, by employing different theories of new technology …

The article aims at providing a deep understanding of electronic marketing practices and investigating the current … status of e-marketing (benefits, tools, and barriers) in Jordanian tourism agencies. Methodologically, the article adopts a … are the most important advantages for e-marketing. Moreover, promotional offers information is the most important type of …

Marketing and electronic commerce literature abound in criteria that contribute to the success of an online marketing …

into marketing strategies. Specifically, they are keen to identify which information channels they can use to effectively …

Automobiles Sector that has put India on Global map. Therefore, studying branding in this industry brings reveals that marketing … improve effectiveness of marketing in SMEs. …

specifically done around the globe with focus on electronic marketing approaches for SMEs. SMEs are flexible, so they can respond … quickly to changing marketing requirements. Four approaches explain marketing role in small firms: the stages/growth model …, the management style model, the management function model and the contingency model. SMEs face-marketing problems due to …

negligence, there could be a reduction in the product market. The present article examines the impact of social network marketing … of social network marketing are effective in creating a brand-specific brand value for the customer. …