Purpose – The purpose of the paper is to systematically review and summarize the literature addressing various sources of online brand equity. The evolution of social media, online forums and virtual communities drive the diversity in nomenclature of online marketing variables. Different...

Purpose – Determinants of internet adoption in industrial purchase have rarely been paid attention in the literature. Considering this gap in the literature, the present study intends to approach the factors that determine the use of the internet as a source of information in procurement....

The emergence and diffusion of the Internet has prompted a surge in web portal sites that are designed to meet the specific needs of ethnic Internet users who are not native English speakers. These ethnic portal sites may be set up by global portal giants (e.g. Yahoo!) or by local entrepreneurs...

International development agencies claim that commercial applications of information and communication technology (ICT) have great potential to accelerate economic growth in developing nations. This paper investigates this idea and proposes that the Internet expands the potential of marketing...

Purpose – The purpose of this paper is to develop a framework for understanding issues affecting Egyptian online travel website preferences. Design/methodology/approach – Grounded theory was selected due to its suitability in generating frameworks from data gathered plus existing theory....

Globalisation and technology effects appear to have spurred smaller firms around the world to embrace e‐business practices. However, there is considerable variability in adoption and usage from country to country. Drawing on existing research on e‐business and conventional business and...

As online purchasing grows in importance, understanding which consumers use this new distribution channel is an important question for e‐commerce managers and consumer theorists. The purpose of this study was to examine selected demographic and psychological characteristics that lead consumers...

Purpose – Information typically posted on group buying websites includes number of previous buyers, whether a limit has been placed on purchase number, and the time remaining until the deal expires. The purpose of this paper is to demonstrate that these factors may interact such that, under...

Purpose – The purpose of this paper is to report on a study that re‐examines the impact of the internet on small to medium‐sized enterprise marketing activities, following a similar study four years earlier (2000) in order to see what, if any, changes have occurred....