Patsiaouras, Georgios - In: Journal of Historical Research in Marketing 9 (2017) 4, pp. 488-510
Purpose This study aims to provide a historical understanding of conspicuous consumption phenomena in the context of … the UK, between 1945 and 2000. It considers how status-driven consumption has been shaped by economic, technological and … economy, sociology, cultural geography and consumption studies have been synthesized so as to provide a marketing …