Oday, Akile; Ozturen, Ali; Ilkan, Mustafa; Abubakar, A. … - In: Journal of Hospitality and Tourism Technology 12 (2021) 3, pp. 471-488
(eReferral), familiarity and cultural distance on behavioral outcomes, especially within the context of educational tourism …. Based on the social network theory, this paper aims to explore the effects of eReferral, eWOM, familiarity and cultural …, familiarity and cultural distance predict intention to enroll both symmetrically (linear modeling) and asymmetrically (ANN). The …