McLean, Rachel; Blackie, Nigel M. - In: Qualitative Market Research: An International Journal 7 (2004) 4, pp. 243-249
Consumer knowledge is a very important asset for an organisation. Two types of consumer knowledge have been identified …, “knowledge about customers” including customer segments, individual customer preferences, potential customers, and “knowledge … possessed by customers” including knowledge about product ranges, companies, and the marketplace. e‐Commerce offers an ideal …