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Purpose: The purpose of this paper is to examine the interaction effects of spokes-character dynamism (high vs low) and brand personality (sincere vs competent) on consumers’ evaluation and the mediating role of processing fluency. Design/methodology/approach: Two experiments were conducted...
Persistent link: https://www.econbiz.de/10012539578
Purpose: The purpose of this paper is to examine the impact of inter-group conflicts on the trust toward the acquirer and then further on cooperation intention after acquisitions in cross-border mergers and acquisitions (M&As), in the lens of the social classification...
Persistent link: https://www.econbiz.de/10012639013
Purpose: This study aims to provide a literature review and bibliometric analysis of sustainable supply chain management using big data. We reviewed the literature on sustainable supply chain management under big data from 2012 to 2019 and extracted 777 articles. Design/methodology/approach: We...
Persistent link: https://www.econbiz.de/10012277610