Grant, Bligh; Dollery, Brian; Hearfield, Colin - In: International Journal of Wine Business Research 23 (2011) 1, pp. 83-98
Purpose – The purpose of this paper is to contrast the marketing strategies of the New England Australia wine‐producing region with those of the Languedoc‐Roussillon region in France. While the two regions occupy similar market positions, they nonetheless reveal diametrically opposed...