This paper explores the adoption of a relationship marketing paradigm by the National Basketball Association. A contextualist framework was used to explore the context, content and processes of this change that evolved over a 17-year time period. Personal interviews were conducted with leaders...

Purpose Networking practices are considered to be an important career advancement strategy. However, little empirical research exists which provides understanding of this phenomenon as it relates to the differences in practices and experiences between genders. The purpose of this paper is to...

Management Services has become a familiar term over the past 10 to 15 years. But the term seems to mean all things to all men, and in many companies the undeniable existence of the activity is still regarded at senior levels as a necessary evil to contain (hopefully) the considerable costs and...