Evanschitzky, Heiner; Sharma, Arun; Prykop, Catja - In: European Journal of Marketing 46 (2012) 3/4, pp. 489-508
's satisfaction, adaptive selling, and dominance on customer satisfaction. Second, this research aims to use dyadic data, which is a … selling and employee satisfaction positively impact customer satisfaction, while dominance is negatively related to customer …Purpose – Previous research has emphasized the pivotal role that salespeople play in customer satisfaction. In this …