Perrigot, Rozenn - In: International Journal of Retail & Distribution Management 34 (2006) 12, pp. 918-930
/methodology/approach – The existence of such differences is tested in the French context because its franchising sector is the most developed one … of age, plural form, franchising fees, franchising and advertising royalties, and contract length. Additionally to these … significant differences, the new trend in franchising seems to consist in developing more services chains than retail chains …