Showing 1 - 10 of 2,035
The cosmetics retail industry in France is changing for at least two reasons: first, more and more services are …
Persistent link: https://www.econbiz.de/10014803019
guaranteeing long‐term survival of their network. The study was conducted in France over a representative sample of 401 franchises …
Persistent link: https://www.econbiz.de/10014803099
/methodology/approach – The existence of such differences is tested in the French context because its franchising sector is the most developed one … of age, plural form, franchising fees, franchising and advertising royalties, and contract length. Additionally to these … significant differences, the new trend in franchising seems to consist in developing more services chains than retail chains …
Persistent link: https://www.econbiz.de/10014803281
process of expanding its chain of restaurants in many countries, with France being heavily targeted: Subway. Findings – This …, YouTube, etc.). Research limitations/implications – This paper contributes to the stream of franchising and hospitality …
Persistent link: https://www.econbiz.de/10014803531
the franchising system as a route to market entry and expansion worldwide. The original historic roots of the company are … in the USA and despite wide international expansion since the 1970s, the US market continues to serve as a testing ground …
Persistent link: https://www.econbiz.de/10014849261
these cases monitoring cost are lower. Concludes further that franchising supplement the financing of the chain and is …
Persistent link: https://www.econbiz.de/10014863864
Many US‐based franchisers have expanded into international markets during the past two decades. However, a vast majority is still confined to the domestic market. Domestic franchisers are focused on and their international outlook is examined. In particular, the reasons why most US franchisers...
Persistent link: https://www.econbiz.de/10014827601
Examines some of the factors that lead to internationalization of franchising operations. Data were collected from 142 … examined entry into export operations, they are consistent with the assumptions which underlie the selection of franchising as …
Persistent link: https://www.econbiz.de/10014827682
franchising business sectors. Discusses the theory of ownership redirection in more depth. Hypothesizes that: as franchise systems … franchisors. Draws on data from the US “Franchising in the economy”, over the period 1977‐1986. Conducts a LISREL‐based path …
Persistent link: https://www.econbiz.de/10014674822
Persistent link: https://www.econbiz.de/10014723319