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Retailing and the regulatory state: a case study of lap dancing clubs in the UK
Jones, Peter; Shears, Peter; Hillier, David - In: International Journal of Retail & Distribution Management 31 (2003) 4, pp. 214-219
influenced and informed the planning and licensing policies and regulations affecting such clubs, and discusses some of the …
Persistent link: https://www.econbiz.de/10014803069
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Play on Demand: Why Do Players Play the Mobile Games They Do
McCauley, Brian; Merola, Giovanni; Gumbley, Sarah - In: International Journal of E-Business Research (IJEBR) 13 (2017) 4, pp. 37-54
Due to the penetration of smartphones and associated mobile devices, mobile gaming has become a ubiquitous industry worldwide. Players now have access to games at all times. Extending previous research and the Uses and Gratifications approach this paper presents an alternative conceptual model...
Persistent link: https://www.econbiz.de/10012044311
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Online Video Advertisements' Effect on Purchase Intention: An Exploratory Study on Youth
Jain, Geetika; Rakesh, Sapna; Chaturvedi, Kostubh Raman - In: International Journal of E-Business Research (IJEBR) 14 (2018) 2, pp. 87-101
Businesses are shifting their marketing strategies towards social media for promoting their products and services. Online video advertisements are one of the fastest-growing platforms of social media advertising. This article provides detailed models to marketers providing knowledge of different...
Persistent link: https://www.econbiz.de/10012044325
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Journalistic Professionalism and User Motivations for Snapchat Video
Lee, Eun Jeong; Kaufhold, Kelly - In: International Journal of Interactive Communication … 8 (2018) 1, pp. 1-19
journalistic norms inform Snapchat behavior. This study revealed that information sharing, entertainment, recognition, and self … is used primarily for entertainment, rather than journalism among users. Given the robust increase by legacy news outlets …
Persistent link: https://www.econbiz.de/10012045264
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Word-Of-Mouth, Trust, and Perceived Risk in Online Shopping: An Extension of the Technology Acceptance Model
Zeba, Farrah; Ganguli, Shirshendu - In: International Journal of Information Systems in the … 8 (2016) 4, pp. 17-32
This paper aims to understand the role of word-of-mouth, trust and perceived risk in extended technology acceptance model on online purchase intention. Firstly, EFA was used to test the dimensionality of these constructs. Next the reliability and validity of these constructs have been...
Persistent link: https://www.econbiz.de/10012045858
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Factors Affecting the Adoption of Entertainment Mobile Applications in Iran: An Integrated Framework
Baghbaniyazdi, Sina; Ekhlassi, Amir; Sakhdari, Kamal - In: Journal of Global Information Management (JGIM) 24 (2016) 4, pp. 67-79
theory approach, aims to identify factors influencing the adoption of entertainment mobile application from the developer …
Persistent link: https://www.econbiz.de/10012049044
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Conquering the Box Office: Factors Influencing Success of International Movies in Russia
Gaenssle, Sophia; Budzinski, Oliver; Astakhova, Daria - In: Review of Network Economics 17 (2018) 4, pp. 245-266
Abstract This paper empirically examines factors influencing box office success of international movies in Russia between 2012 and 2016. It adds to existing research on national movie markets, by highlighting the relevance of differences in culture, institutions, language, and consumption habits...
Persistent link: https://www.econbiz.de/10014618926
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Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business
Wolburg, Joyce M. - In: Journal of Consumer Marketing 25 (2008) 1, pp. 66-67
Persistent link: https://www.econbiz.de/10014848643
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New media: debunking the myths
Jackson, Stuart E. - In: Journal of Business Strategy 31 (2010) 1, pp. 56-58
‐commerce, internet‐enabled entertainment, social networking and others – and outlines implications for commercial companies seeking to …
Persistent link: https://www.econbiz.de/10014845248
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Web site classification on information and entertainment profiles
Shukla, Asmita; Sharma, Narendra K.; Swami, Sanjeev - In: Journal of Advances in Management Research 8 (2011) 1, pp. 148-157
Purpose – Web sites are the first point of interaction in the virtual environment and information and entertainment … aspects are the most important tenets of web sites. Thus, it becomes important to know how much information and entertainment … information and entertainment profiles. Design/methodology/approach – The sites were selected from two Indian rating web sites and …
Persistent link: https://www.econbiz.de/10014839827