influenced and informed the planning and licensing policies and regulations affecting such clubs, and discusses some of the …

Purpose – In less than three decades the entertainment software industry has emerged as a huge industry, with sales … of the entertainment software industry from a marketing perspective.  …

Purpose TikTok social media app has become one of the most popular forms of leisure and entertainment activities, but … entertainment industry. Design/methodology/approach This study employs uses & gratification theory to answer the “why” via … entertainment service providers.  …

, entertainment and education. This paper is multidisciplinary in nature. An in‐depth analysis of the main object of the research and … entertainment. A new form is given to the message, which is set in a new virtual environment, a “virtual edutainment environment … education and entertainment, favoured by the diffusion of technology and its use, involves a very high risk for institutions …

for more appropriate entertainment vehicles. Originality/value – The theoretical framework relies on an unprecedented …

negative) and the timing of new product awareness (early vs recent) influences entertainment product sales. Findings This paper …. Originality/value This paper is intended to provide insightful advice that can improve the AP-based approach in entertainment … industries. Toward that end, the authors emphasize two major aspects in association with new entertainment product sales …