Shukla, Asmita; Sharma, Narendra K.; Swami, Sanjeev - In: Journal of Advances in Management Research 8 (2011) 1, pp. 148-157
Purpose – Web sites are the first point of interaction in the virtual environment and information and entertainment … aspects are the most important tenets of web sites. Thus, it becomes important to know how much information and entertainment … information and entertainment profiles. Design/methodology/approach – The sites were selected from two Indian rating web sites and …