focused largely on art students, art faculty and librarians, although an untested model does emerge. The aim of this paper is …

employed to get college students to sign on as customers, this exploratory study takes a look at the credit card activity of … college students at one Midwestern campus. The majority of students surveyed did not report knowledge of their credit card … interest rate, although approximately half did report knowing their credit balance and credit limit. Students appear to have a …

interviews with Irish and UK higher education students is presented. Findings – The findings highlight that, while the UK and … Irish students reported relatively high debt levels, with some exceeding their UK counterparts. The research identifies key … contextual factors associated with the credit‐friendly environment in which students live in addition to shedding light on …

258 US college students to test a model using structural equation modelling. Findings – The results show that materialism …

Purpose – The purpose of this paper is to compare female students' perceptions of the value of advertising on social … questionnaire was fielded among students from three major universities in the USA, as well as SNSs (Facebook, LinkedIn, and Twitter …). The final sample ( n =259) was comprised of female students who had used social media and television during the past month …

Purpose – The purpose of this paper is to investigate how students from Australia, Indonesia and Malaysia differ in … completed by a sample of university students on an Australian university campus. ANOVA was used to compare differences between … – Australian students have a less positive attitude to complaining than Malaysian and Indonesian consumers. Contrary to …

Purpose – The purpose of this paper is to examine how university students' satisfaction with perceived attractiveness …/methodology/approach – A ten minute pen and paper questionnaire was distributed to undergraduate and postgraduate students in a large Western … representativeness of results across all university students. Future studies can examine the influences of culture, national and …

were collected from 126 students who responded to attitude towards the product and purchase intentions after evaluating …