Purpose – The purpose of this paper is to identify different organizational models concerning both the functions and responsibilities assigned to corporate real estate (CRE) professionals in European and North American companies, as well as to determine the factors that influence the...

Purpose – The purpose of this paper is to examine how security-related issues affect business in an integrated economic space. North America is an interesting case, as Canada and the USA have historically been highly integrated economies. Design/methodology/approach – Research that focuses...

Purpose – The purpose of this paper is to advance knowledge in the area of international joint ventures, more specifically in China. Design/methodology/approach – The analysis considers events prior to 26 April 2006, when the joint venture was announced. Organizations involved are considered...

Purpose – The purpose of this research is to show how the dual mediation model has been used to explain consumer responses toward an ad and a brand. This study attempts to incorporate ad affect and competition into the framework and examine the effects of advertising on consumers' attitudes...

Purpose – The purpose of this paper is to provide a critical analysis of the history and development of public relations education in the USA and Canada. Design/methodology/approach – The research methodology used for this paper is the historical/critical analysis approach. Findings – This...

Purpose – The purpose of this study is to investigate the following questions: Are supply chains global or regional? What are the performance implications for firms? Design/methodology/approach – This paper classifies 183 large North American firms into home‐region oriented, host‐region...

While sports sponsorship has attracted strong interest and increasing investment from marketing professionals, the literature seldom investigates empirically the process by which sports sponsorship decisions are made. Using a survey of sponsorship decision makers in North America and Australia,...